What Is SEO?
It's all very well people saying "You need to SEO your website" or
"Did you think about optimizing you site?" but you are probably sat
there thinking ok but What Is SEO? How do I do it? How will it help me?
What does it even stand for?!
This page and the following will give you a better understanding of what is involved and how it can help your business...
SEO is short for Search Engine Optimization, the process of
increasing the amount of visitors to a website by ranking high in the
search results of major search engines, i.e. Google, Yahoo and Msn.
It makes your website search engine friendly, enabling the search
engines to find and rank your site.
The higher a website ranks in the results of a search, the greater the
chance that the site will be visited by a user. A user I might add who
is actually looking for exactly what you do or sell!
It is common
practice for internet users not to click through pages and pages of
search results, so where a site ranks in a search is essential for
directing more targeted traffic towards your website.
For example, if someone searches for SEO in Google, at the time of
writing, there are 102,000,000 results for the term - That's 90 pages of
results! If you are buried in page 68 for example it's safe to say no
one will find you. In fact, very few people search through as many as 10
pages; generally they have found what they were looking for by page 1
or 2, hence you need to be near the top!
Targeted traffic is also very important - For example what use is it
being found in the search engines under furniture when you only sell
chairs? Or, being found under books, but you only sell sci-fi books?
Wouldn't it be much better to be found in the top pages for
"Sci-Fi books" than buried at page 95 for the general term of books? A
visitor will leave your site very quickly if they were looking for a
poetry book and have discovered you only sell Sci-Fi books!
SEO services are vital for your successful website. It all comes
down to your online presence - What is the point to having a wonderful,
fully working website if nobody can find it?
Search Engine Optimization (SEO) services enhance both the
positioning and reach of your website. It helps increase your online
visibility and drive targeted traffic and sales leads to your website.
Search engine optimization involves making your website as user
friendly and search engine friendly as possible, so that when a
potential customer searches using your targeted keywords, your site
appears towards the top of the results.
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